How has social media influenced Apple market Dissertation

How has social media influenced Apple market - Dissertation Example The emergence of the social media platforms has led to a dynamic shift in how people interact and build a communicative space for communication and information. The Internet is the basic infrastructure on which the social media platforms are based. In the initial stages, the internet guaranteed equal distribution and access and over time it has been further developed that enables data to be transported through ‘tethered applications’, or ‘applied services’ such as Apple’s iTunes to download songs or Facebook to channel social contacts (Dijck, 2012). While this may have been possible due to technological advancements, it has now expanded into the realm of the social and cultural spheres to the extent that these social platforms affect interactions and reciprocal relationships. Social media has been described as an online platform that facilitates content sharing, collaboration and interactions (Coyle, Smith and Platt, 2012). It is a platform where participants can freely send, receive and process content for use by others (Aula, 2010). Social networking applications also enable creating and managing digital expression of people’s relationship or links. As the social media has enhanced social interactions and relationships, it is also extensively been used by marketers as one of the platforms for marketing and promotion. As such it is used by companies to engage the customers. Companies such as Starbucks and CNN use it to build brand awareness and brand equity (Palmer & Koenig-Lewis, 2009). The number of Facebook users and Tweets has reached such a state that consumers and their virtual networks drive conversation, thereby posing challenge for businesses. Companies have become engaged and try to keep their customers engaged through the social media because they believe that if they do not do so, â€Å"they will be out of touch† (Baird & Parasnis, 2011). While many companies have started using the social media platform it is not known how many actually engage and how many have derived benefits from this platform. It is not possible for this study to evaluate the performance of several companies through the social media. Apple Inc is in the field of computer hardware, software and consumer electronics. Their electronic consumer products such as the iPhone, iPad and iPod have particularly changed the way people use the social media. Apple is one of the most valuable brands in the world and has been generating billion dollar revenue figures for over a decade (Statista, 2013). This study would focus

Determination of Density Essay Example for Free

Determination of Density Essay Purpose: To determine the densities of aluminum and zinc cylinders Density is the relationship between the mass of an object and its volume. Sometimes density can be easy to sense. If two objects have exactly the same shape and size, the denser one may feel heavier. If their densities are close together, it can be hard to tell the difference. It gets really tough if you are dealing with materials that have very different sizes or very different shapes. The only way to decide the density of an object is to measure its mass and its volume, then divide. Ex. Density= Mass/Volume Procedure: For Aluminum: 1. Weigh the aluminum cylinders individually on the analytical balance to the nearest 0.0001g and record the weights 2. With a vernier caliper, measure the diameter of each cylinder to the nearest 0.01cm and record 3. Again, using the vernier caliper, measure the length of each cylinder to the nearest 0.01cm and record 4. Compute the volume of each cylinder by using the formula V= (3.14d2h)/4 For Zinc: 1. Weigh the zinc cylinders individually on the top loading balance to the nearest 0.01g, and record the weights 2. Place enough water in a 100mL graduated cylinder to cover the object. Record the volume of water to the nearest 0.1mL by reading the bottom of the meniscus 3. Place the zinc cylinder in the graduated cylinder. Read the new volume and determine the volume for each piece of zinc Data: Density of Zinc Mass#1 104.0168gVolume#1 18mLDensity#1 5.7780g/cm3 Mass#2 92.8178gVolume#2 15mLDensity#2 6.1876g/cm3 Mass#3 72.2115gVolume#3 10mLDensity#3 7.2215g/cm3 Mass#4 55.3077gVolume#4 9mLDensity#4 6.1453g/cm3 Mass#5 35.2653gVolume#5 7mLDensity#5 5.0379g/cm3 Average Density 6.079g/cm3 Density of Aluminum Mass#1 26.48gVolume#1 6.28mLDensity#1 4.22g/cm3 Mass#2 21.50gVolume#2 5.01mLDensity#2 4.30g/cm3 Mass#3 17.58gVolume#3 4.14mLDensity#3 4.25g/cm3 Mass#4 13.10gVolume#4 2.92mLDensity#4 4.48g/cm3 Mass#5 8.68gVolume#5 2.04mLDensity#5 4.25g/cm3 Diameter = 1.025cm Average Density 4.29g/cm3 Conclusions: The densities of both objects were successfully determined. The average density of the aluminum cylinders was 4.29g/cm3, and the density of the zinc cylinders was 6.079g/cm3. Both of these values seem reasonable, and the zinc seems to be slightly heavier than the aluminum. The density of the zinc cylinders was found using the volume by displacement method, and the volume of the aluminum cylinders was found by the formula method V= (3.14d2h)/4. Problems with the equipment may have possibly introduced error into the measurements. The 100mL graduated cylinder used to find the volume of the zinc cylinders was only marked in 10mL increments, requiring estimation for levels in between. The volume of the aluminum cylinders required the use of the vernier caliper to measure the diameter and the length of each cylinder. Improper use of the vernier caliper may have altered the measurements received for the aluminum cylinders. The error introduced by these problems was slight, however, and the calculated densities for both objects are probably quite reliable.

An Inspector Calls Essay -- English Literature

An Inspector Calls 'An Inspector Calls' is a play written by JB Priestley in 1945 and set in 1912. Priestley demonstrates his concern with moral responsibility and his beliefs in Socialist values through the character of the Inspector, whom he uses as a mouthpiece throughout the play. He voices his opinions on these issues using this technique, and they are shown by the way the Inspector deals with the Birling family and are exemplified by the obstacles to social harmony in which the Inspector has to face before coming to a suitable and justifiable conclusion. The play was written in 1945 - within a week of World War Two ending - but set in 1912, when Britain still had its Empire and was doing very well financially. The time span between the two dates is Priestley's way of expressing a feeling of urgency he thought necessary to pass on to society after the events of 1945. Although the war had ended, society in Britain in 1945 was still experiencing the hardships that it had brought. New books were printed under the wartime economy regulations, continuing the shortage of paper and therefore resulting in the books being expensive - too expensive for any working class person to purchase. However, in 1912 some things were different. Society did not have the burden of the war hanging over their heads, but life for the poor did not differ much from 1945. Edwardian society was strictly divided into social classes; below the very rich were the middle classes, such as doctors, merchants, shop workers and clerks. After that came the craftsman and skilled workers, and at the very bottom of the social ladder was the largest class of all - the ordinary workers and the poor, many of whom lived below the poverty... .... It is also contradictory to a section of one of Arthur Birling's speeches: "By the way some of these cranks talk and write now, you'd think everybody has to look after everybody else" which is the complete opposite to what the Inspector is announcing. The passage also anticipates World War One, in the sense that at the very end, the Inspector says "if men will not learn that lesson, they will be taught it in fire and blood and anguish" - this, to the Birlings, is a prophetic statement, but the reader and audience are aware of it as it has already come to pass. To emphasise that idea, the Inspector lengthens the list of words he mentions; instead of just using a comma between "fire" and "blood", he chooses to use 'and', which sensationalises the comment and makes it sound somewhat more important than if he had just normally listed those specific words.

History and Eradication of Smallpox Essay -- Biology Medical Biomedica

History and Eradication of Smallpox The smallpox virus has affected the human species for centuries. It has been recorded as early as 1350 BC in ancient Egypt.The smallpox disease is caused by the Variola virus which only inhabits the human organism. There are two forms of the disease major and minor. The major has a mortality rate of 20-40% of untreated individuals. Though major and minor eventually run the same course and the outcome is the same, the major has symptoms that are distinct from the minor form, including hemorrhaging both internally and externally. Early treatment of the disease was variolation, and was the only method of treatment until the vaccine was discovered by Edward Jenner. The World Health Organization (WHO) eradicated smallpox in 1979. There is still no effective treatment for the disease after contraction. The speckled monster, the killer of both kings and peasants, once considered the most terrible minister of death; smallpox had ravaged the world for centuries. The virus emerged from an unknown source, however there is belief that it originated in Africa and then eventually spread to India and China. The first documented case of smallpox was dated in 1350 BC during the Egyptian-Hittite war.(Emedmag,2002) The course of the pandemic turned towards Europe in the 5th to 7th century and begun it destruction in major European cities in the 18th century. Classified as a pandemic during the 18th century, smallpox was located on almost the entire world save Australia and a few isolated islands. Smallpox did not only impact medical history, but also was a great influence in politics as well. Smallpox was known as the killer of peasants and kings, showing no biasness in its selection of victims. Skin lesions ... ...n stopped for almost 15 years. If terrorists were to use the Variola virus, the world would be virtually at the mercy of the smallpox disease. History and Eradication of Smallpox 9 References: Barquet, N. Smallpox: The Triumph over the Most Terrible of the Ministers of Death. Volume 127, Issue 8, Pages 635-642. Brannon, H. 2005. History of Smallpox: The Rise and Fall of a Disease. About Dermatology. July 26,2005 http://dermatology.about.com/cs/smallpox/a/smallpoxhx.htm Brilliant, L. B. 1985. The Management of Smallpox Eradication in India. Ann Arbor, MI:University of Michigan Press. Fenner, F., D. A. Henderson, I. Arita, Z. Jezek, & I. D. Ladnyi. 1988. Smallpox and Its Eradication. Geneva: World Health Organization. Hopkins, J. W. 1989. The Eradication of Smallpox: Organizational Learning and Innovation in International Health. Boulder, CO: Westview Press.

History/Summary of Barcelona Wine Bar & Restaurant Essay

When Andy Pforzheimer was in college, he took a road trip to New Orleans that would change his life. While discussing the city’s eclectic dining with locals, a chef challenged Pforzheimer to go to France to discover what cooking is all about. Decades after listen to the chef’s word, Andy Pforzheimer is a renowned chef cause he has been a restaurant professional for over 30 years. He owned his own catering and consulting business. After that he opened the first Barcelona Wine bar & Restaurant become Co-founder, a collection of seven wine and snack bars in Connecticut and Atlanta. A graduate of Harvard University, he is responsible for the company’s overall growth and execution. Barcelona Restaurant Group proud itself on being â€Å"anti chain,† means different place different foods and serves. When customers dine at any Barcelona Restaurants, they will experience the local color and personal touch of neighborhood eatery in Milan, SoHo and so on. At Barcelona, life is all about authentic cuisine, excellent service and good time. In order to delivering the special dining experience, Barcelona Restaurant Group realizes requires a unique approach to restaurant management. Barcelona Restaurant Group gives employees the freedom and control they need to imprint customers. The mutual trust Barcelona places in workers is obvious during weekly staff meetings. They will share the info/knowledge or argue with someone like employees argue with managers during weekly staff meetings. Andy Pforzheimer always mixes it up with employees, and the dialogue gets touchy at times. He said that he interested in having other people’s opinions thrown at him, like managers who talk back, and like people who self start. Besides, Scott Lawton, Barcelona’s chief operating officer(COO) that joined In 2006. With its corporate office based in South Norwalk, CT, Scott helps oversee the development, day to day operations and personnel recruitment for the restaurant’s seven locations. He underscores that Barcelona’s success depend on the mature initiative of employees. It was because, we just give some basic guideline as to what our philosophy is what our beliefs are, but we have to trust the employees to work within those limit and make the correct choice. In refusing to micromanage every single behavior of employees, Barcelona willing to take risk to give power to the employees and allowed them to make decision that other restaurant establishment would rather prevent. Lawton known that you are actually limiting your ability to get better because they might not always make the choice that I would make, but sometimes they will make the better one. To give the employees a right answer to every question is impossible. While the Barcelona’s concern about the wait staff, they make the staff clear customer is the primary concern, everything else is secondary to that. Lawton agrees and he adds that Barcelona’s insistence on service rarity leads to high contentment among employees. In conclusion, if we can empower employees to make guest satisfaction, they are going to earn money, the vibe of restaurant is going to be a ton of fun, everybody’s going to enjoy the work, and they are happy, because that is a byproduct.

Free Essays on Hamlet And Revenge

Hamlet and Revenge In William Shakespeare’s tragedy Hamlet, revenge takes its foothold on the main character, Hamlet as he tries to avenge his father’s death. Revenge is a kind of wild justice which man’s typical nature runs toward (ERH). â€Å"The most tolerable sort of revenge is for those wrongs for which a law has not been set forth to remedy: but then let a man take heed the revenge be such, as there is no law to punish: else, a man’s enemy is still beforehand, and it is two for one (Bacon).† In all tragedies, a crime is committed and for various reasons laws and justice are unable to punish the one who committed the crime. Thus, the individual who is the main character, namely Hamlet, goes through with the vengeful act in spite of the dire consequences assured to come. Firstly, Hamlet is approached by the ghost of his deceased father. He learns that his uncle has murdered his father. His mother is also consumed in the tragedy, in that she remarries to Hamlet’s uncle in a rather brief period of time after the King’s death. The incestuous relationship between his mother and his uncle also adds to Hamlet’s mounting fury. The apparition then, is that from which Hamlet’s revenge springs forth. The first in Hamlet’s series of changes is one of doubt. He somewhat doubts the apparition and therefore, devises a plan in which to prove whether his uncle is the true murderer. Hamlet puts on a play, †The Mousetrap† for the new King and Queen. In this play, Hamlet reenacts the way in which the apparition says he was killed. In the midst of the play, the King stands and walks out torn by rage. Hamlet no longer needs proofthe King’s unsettled heart made the play unbearable; thus, Hamlet knew then the source from which his revenge stemmed. Once the period of doubt had been passed by, Hamlet then entered a state seen by many as madness. He ranted incessantly about things which no one could conjure sense from. T... Free Essays on Hamlet And Revenge Free Essays on Hamlet And Revenge Hamlet and Revenge In William Shakespeare’s tragedy Hamlet, revenge takes its foothold on the main character, Hamlet as he tries to avenge his father’s death. Revenge is a kind of wild justice which man’s typical nature runs toward (ERH). â€Å"The most tolerable sort of revenge is for those wrongs for which a law has not been set forth to remedy: but then let a man take heed the revenge be such, as there is no law to punish: else, a man’s enemy is still beforehand, and it is two for one (Bacon).† In all tragedies, a crime is committed and for various reasons laws and justice are unable to punish the one who committed the crime. Thus, the individual who is the main character, namely Hamlet, goes through with the vengeful act in spite of the dire consequences assured to come. Firstly, Hamlet is approached by the ghost of his deceased father. He learns that his uncle has murdered his father. His mother is also consumed in the tragedy, in that she remarries to Hamlet’s uncle in a rather brief period of time after the King’s death. The incestuous relationship between his mother and his uncle also adds to Hamlet’s mounting fury. The apparition then, is that from which Hamlet’s revenge springs forth. The first in Hamlet’s series of changes is one of doubt. He somewhat doubts the apparition and therefore, devises a plan in which to prove whether his uncle is the true murderer. Hamlet puts on a play, †The Mousetrap† for the new King and Queen. In this play, Hamlet reenacts the way in which the apparition says he was killed. In the midst of the play, the King stands and walks out torn by rage. Hamlet no longer needs proofthe King’s unsettled heart made the play unbearable; thus, Hamlet knew then the source from which his revenge stemmed. Once the period of doubt had been passed by, Hamlet then entered a state seen by many as madness. He ranted incessantly about things which no one could conjure sense from. T...

Presents from my Aunts in Pakistan Essays

Presents from my Aunts in Pakistan Essays Presents from my Aunts in Pakistan Essay Presents from my Aunts in Pakistan Essay The poem Presents from my Aunts in Pakistan is about a young girl called Monzia Alvi, which additionally is the writer. She emphasises about her clothes and jewellery that her aunts have sent over from Pakistan. In her writing conveys an image of self-confidence and ambivalent about her self.  The structure and language of this poem is spread out across the page to make the reader read the poem slowly. The have to read it loud as well to emphasis the image and to give a better feel and understanding. For example  I longed for denim and corduroy This is read slowly to create an image to the reader that she is sad or homesick and ambivalent.  However the language is a sequence of personal memories. It could be seen as repetition because she brings us back to the image of her memorise and sadness of her culture or background. The poet is clever because she illustrates that she can contrast her images to sadness and homesick for example  But often I admired the mirror-work  tried to glimpse myself in the miniature  glass circles, recall the story how the  three of us sailed to England  This shows or conveys that she is homesick and confused, but her clothes remind her of her culture and reminiscing on her good times she had with her aunts. However she gives an imagery of her clothing or traditional name for example   Salwar Kameez  This is an example of the type of clothing that she wares. In the first stanza Alvi describes how she receives her two Salwar Kameezes outfits. She uses colours and references to food to describe the beautiful vivid colours that appeal to the reader, with the second Salwar Kameez she uses sensual imagery and it is described in a more intense way; Like an orange split open symbolizes how she feels as if she is being split between the two cultures and the plosive in split stresses the sense of division within Alvi. She also expresses how similar to oranges, she feels she has to appear tough on the outside but she feels weak on the inside and has to put on a front. The colours of fruits in the fabrics add to the fact that the clothing is fresh, vivid and vibrant. The clothing is lush, luxury rich in colours which are traditional in India and compared to British clothing seem striking and beautiful. The use of bold and flamboyant colours such as peacock-blue is a good comparison; the peacock is a bird that is native to India and a very decorative animal. Like the bird, Alvi feels that when she wears these clothes she is on show just as the bird is when it walks around showing off its beautifully marked feathers. Alvi however feels unworthy of such beauty as she thinks she is not truly Pakistani. Alvi tells us that the style of the salwar trousers move in and out of fashion just as the fashions change in England and this increases her confusion as she is not truly Pakistani The aunts send Alvi some oriental pointed slippers, which are magnificently described as gold and black. The colours are rich, expensive and almost royal kind but, although they are very decorative, the slippers are extremely impractical for our culture and climate and would be of no use in England. The embossed part suggests that her past is also imprinted onto her life, just like scars which are a deep and a hurtful reminder of who she truly is.  Alvi goes on to talk about her colourful jewellery. Candy-striped bangles  Snapped, drew blood.  The candy appeals to our senses using food imagery but the image is tainted as the bangles are exquisite but a painful and constant reminder of her culture and past life. The bangles broke and drew blood and this seems as though the snapping of the bangles is symbolic of how her life in Pakistan was broken off like a branch off a tree in a storm and the items are hurtful as they constantly suggest she does not deserve such beautiful jewellery. In the stanza two I tried each satin silk top relates to how Alvi attempted to try on the clothes, but they did not suit her at all especially within her Western surroundings, she just did not blend into the scene. The british and Indian influences definitely conflict and there is no possible way she believes they could come together. The Indian clothes absolutely stand out, clashing with the typical British sitting room as this makes her feel almost like an alien in her own home despite her efforts.

Passchendaele Part 2 Essay

Passchendaele Part 2 Essay Passchendaele Part 2 Essay Kyle Kamp Mrs. Rattray E.L.A. A30 May. 3rd, 2015 Passchendaele In 2008 Paul Gross, actor and director released the move called Passchendaele. Passchendaele illustrated the Battle of Passchendaele, or the 3rd battle of Ypres, the 1917 engagement on the Western front where Canada suffered extreme casualties, but distinguished itself as a daunting foe against the German army. The movie was released to the public on October 17th, 2008 and was the most expensive movie ever made in Canada to date. The cost was over $20 million, versus the regular movie budget of $7-8 million. The cost may have been high, but the movie also became the highest grossing Canadian film that year. As the 100th anniversary of the First World War approaches, war history will gain more attention and many Canadians will look to various sources such as Passchendaele to both entertain and educate. I have always believed that historical films have a role to play in educating society, and that any genre that promotes history and encourages people to learn more about their own past should be encouraged. Others, however, fear that a fictional work that claims to be â€Å"historical† can potentially mislead the public, blurring the many critical facts painstakingly unearthed by professional historians. . Given my limited knowledge of war history, Passchendaele was an interesting movie to study. It gave me a chance to test my assumptions, giving me an opportunity to answer some crucial questions about the use of historical fiction such as films. First, is Passchendaele historically accurate, and if inaccuracies do occur, are they significant enough to mislead the public? Moreover, can historical films like Passchendaele play the educational role that I believe they can? If not, then how can this genre, one that has the potential to reach so many people, be improved? Passchendaele was not the first movie to depict the Great War; Other films have attempted documentary-style adaptations, but none of them have even came close to the success that Passchendaele had. The film was based on protagonist Sergeant Michael Dunne. In the opening scene, the viewers see Paul Gross playing as Michael Dunne in a skirmish following Vimy in 1917, where he brutally murders a young German soldier after a tragic battle scene in which only Dunne survives. Dunne suffers shell shock from the battle and he is then shipped back home to Canada where he falls in love with nurse Sarah Mann. We also meet Sarah’s young brother, David, who has been denied admission to the army because of his asthma. While in Canada, both siblings endure enormous amounts of prejudice because of their German heritage. David eventually manages to enlist, and Michael follows him back to the Front as a promise to Sarah. There, Michael is killed while trying to save David, who is wounded and re turns home. As I watched the story unfold, two important historical themes emerged. First, the aggressive and arguably brutal tactics used by Canadian soldiers was contrasted with the more compassionate German tactics on the battlefield and the film dealt with the stigmatization of men who were unable to enlist in the Canadian military. As I expected, the battle scenes in Passchendaele bore a striking resemblance to the renowned American war movie Saving Private Ryan, a milestone of work to its portrayal of violence in war films. In Passchendaele, viewers are immediately overwhelmed with brutal war scenes and bloodshed. Particularly striking is an early scene in which a young German soldier pleads with Dunne to spare his life, murmuring the words â€Å"Kamerad.† Dunne kills the boy anyway, later confessing that he was neither scared nor in danger, and that he still cannot understand his actions. Later, when occupying a trench with young David Mann, Dunne confesses that for Canadian soldiers, often referred to as relentless â€Å"storm troopers," â€Å"[killing is] something we do all the time because we’re good at it and we’re good at it

Management in Health and social care Essay Example | Topics and Well Written Essays - 2000 words

Management in Health and social care - Essay Example By contrast, the new reform models require purchasers-government-appointed authorities, private insurers, or risk-bearing groups of health providers-to proactively manage and allocate resources amongst different health care needs. Purchasers are expected to manage treatment decision-making by physicians and other health providers. Managed competition and traditional single structured management combine elements of both government planning and market approaches. Managed care, another concept that is often referred to in the context of health care reform, is the mechanism through which managed competition proposals seek to obtain cost savings, but as described further below, can be employed in any health care system. The internal market programme has been surprisingly successful. The large majority of the measures of which the programme was made up have been adopted in time. Admittedly, there are areas which lag behind (such as free movement of persons). Moreover, it has not always bee n possible to maintain the rigorous approach originally and a lot remains to be done with regard to implementing the adopted measures at national level. Nevertheless, the essence of the internal market is in place, which finds perhaps its most spectacular expression in the complete abolition of controls on the movement of goods. From an economic point of view, the question whether there is an external dimension to the internal market sounds almost ridiculous. How could, an economist would argue, a policy of economic integration that is as encompassing as the internal market programme and that applies to twelve developed countries which play an important role in international trade not affect trade and economic relations with the outside world However, from the point of view of law-and policy-making the question could be raised in the early stages, as indeed it has been. One can safely say that until 1988 the attitude of the Community's institutions towards both the external effects of the internal market programme and the relationship between the programme and the Community's external policies was one of benign neglect. Before describing the competition-oriented reform models, a preliminary question must be addressed: why is health care reform needed A number of factors have converged creating strong pressures for health care reform in developed countries. These factors include: concerns over increases in total spending on health care services; concerns over rapidly increasing government spending; access and rationing concerns; and concerns over the cost-effectiveness and, indeed, effectiveness of many services supplied. Let us look more closely at the forces contributing to reform throughout the 1980s and 1990s, beginning first with the concern over growth in total health care spending. Throughout the 1970s there were significant increases in the proportion of gross domestic product (GDP) (the total value of all goods and services produced by a country) absorbed by health care spending. Between 1972 and 1982 there was a 36-percent, 30-percent, 26-percent and 25-percent increase, respectively, in the percentage of GDP spent on

Control Mechanisms Team Paper Essay Example | Topics and Well Written Essays - 500 words

Control Mechanisms Team Paper - Essay Example The main types of control mechanisms used by AIG are administrative control and management control, budgeting an cost control, quality control and auditing. For AIG, control is a multidimensional activity. It is diagnostic and prognostic. It examines past activities and proposes future improvements. It monitors present activities to assess a company's health. It must foresee future barriers and prepare to overcome them. Though realistic and concrete, control must be concerned with hypothetical sales potentials and future goals. It deals with firm yardsticks and standards, yet requires flexibility (Dobson and Starkey 2004). Control helps AIG management to reach goals efficiently with a minimum of error. From knowledge gained through control mechanisms, management is better able to relate resources and programs to goals. Control mechanisms are intertwined with planning. Without a plan there is nothing to control, and without control, marketing plans probably cannot be realized. Inseparable components of management, both use many of the same tools, such as sales forecasts and budgets. The general purpose of control mechanisms is to help achieve internal and external balance.

Question answering Essay Example | Topics and Well Written Essays - 750 words

Question answering - Essay Example However, at one point, all lies come to light and for Enron that moment was when they filed for bankruptcy. The aspect of the company filing for bankruptcy was one of the worst happenings in the history of the United States. Before the company filed for bankruptcy, the last bankruptcy case reported, which was known as the largest in the history of the United States was the 1987 Texaco Bankruptcy case. Texaco filed for bankruptcy with an asset level that was as high as $35.9 billion. There were several causes that were assumed to have caused this shift. Primarily, one of the key issues identified by the case as the cause of the flaws was the inappropriate accounting principles. Primarily, the accounting principles the company used were either flawed or / and unethically done. Some of the issues encountered in the handling of the case are the fact that they went unnoticed for a number of years. One would ask, how can these happen and go undetected for years. Well, in most cases, such issues can easily be identified by anyone who analyzes the various financial reports. However, this was not the case for Enron Corporation. One of the key reasons that these mistakes went unnoticed by the management was the financial structuring of the organization. Enron had a risk management platform which they used a third party to insure themselves from loss. However, the downside is that Enron owned the largest shares in these third party institutions (LJM1 and LJM2). As such, by the time the organization was going broke, their insurer was also going broke. However, this was not an accident. The structuring of the organization was purposely created this way, by a former executive vice president and financial and a few interested stakeholders. This way, the few interested stakeholders would financially benefit themselves at the risk of the shareholders of Enron. Any financial issue that counters an organization somehow roots itself

Illegal immigrant Essay Example | Topics and Well Written Essays - 1000 words

Illegal immigrant - Essay Example This can be accomplished by granting amnesty, making legalization easier and quicker, deporting the illegal citizens who are in America without being of value to the workforce, and by fixing it so that businesses cannot take advantage of these hardworking people. There are millions of undocumented immigrants currently in the United States (Welch 1), many of which are here to work. It has been determined that it would be expensive and impossible to deport them all back to their home countries. Therefore, a smart solution would be to grant amnesty to the illegal immigrants already here. Amnesty would allow them to be pardoned for their criminal offense of being illegal in this country. Since they have already spent time working in the country, doing what they would be doing if they have legal residence in America, amnesty would make it so that they would not be in trouble for being illegally in the United States. The reason that these illegal immigrants are here is to take on the jobs and lifestyles of legal immigrants and native citizens (Welch 1). It would only make sense to allow amnesty for those that are already here, as long as they have proven to be hard workers that are serious about their citizenship. This can be proven based on how they have worked while living here and by obtaining testimony from their employers. Unfortunately, not all illegal immigrants are here for a better life, and so this process of amnesty must be done carefully to avoid granting pardon to someone who has caused trouble for this country. Amnesty should only be given to those that have proven to be hard workers and have not gotten into criminal trouble while in America. Some illegal immigrants are only in America to take advantage of rights and privileges that are only granted to citizens, and these are the people that should not be granted amnesty. The illegal immigrants that have shown that they can work and act like Americans should not be punished for their attempts. Similar t o granting amnesty to the illegal immigrants who are working hard, illegal immigrants that are not working in this country or have gotten in trouble with the law should be deported. This will drastically decrease the amount of illegal immigrants that do need to be deported, making it easier and cheaper on American citizens, while presenting more opportunities to the undocumented citizens that truly want to be a part of this country. Deportation should be used for illegal immigrants who want the benefits of being in America without wanting to be American or without following the rules. However, this should not get in the way of illegal immigrants who really want to belong to this country. Also, after the eligible illegal immigrants have been granted amnesty, they need to be provided with ways to make it easier to obtain their American citizenship since that is why they are in the country to begin with - to belong. Many immigrants become discouraged at the thought of how long the lega lization process can take, which can take anywhere from five years to ten years, and possibly longer (Anderson 18). This discouragement is often what causes immigrants to enter the United States illegally. They want the benefits of being a citizen and they want to show that they can work even harder than American citizen

Writing assignment Research Paper Example | Topics and Well Written Essays - 500 words - 2

Writing assignment - Research Paper Example It has often been said that the best way to end up with the worst people in your firm or business is to announce that the firm is laying off people. This ensures that the best people make an exit for the door and as Pfeffer points out, many firms rehire them simply because they cannot afford to lose those people. This is the morale factor. However, there are other factors as well which include the effect on a firm’s profitability (not profits) and its attitude towards its customers (particularly for service sector companies). All these factors make laying off people not that much of an attractive proposition and as Pfeffer points out, there might be other ways to beat the downturn apart from laying off people. Given the fact that the article was written in 2010 (at the peak of the Great Recession), there are some points in the article and Pfeffer’s recommendations that can be implemented by the firms and businesses. However, this is not to say that the entire set of recommendations are realistic when one takes into account the fact that many firms, in order to simply survive in the current economic climate need to cut jobs. The reason for downsizing becoming attractive is that the share of the service sector in the overall economy has gone up drastically in the last few decades. Since the service sector primarily relies on people and the costs of payroll and perks are the major chunk of the overall costs, there is indeed a case to be made for layoffs. Though as Pfeffer says when people are our main assets, why lose them. The point here is that one needs to take a nuanced approach towards Pfeffer’s recommendations and take those among them that make business sense. Without re sorting to emotional factors, Pfeffer has convincingly shown that layoffs do not make business sense as well. Maybe it is time for firms to look at financial optimization

Illegal immigrant Essay Example | Topics and Well Written Essays - 1000 words

Illegal immigrant - Essay Example This can be accomplished by granting amnesty, making legalization easier and quicker, deporting the illegal citizens who are in America without being of value to the workforce, and by fixing it so that businesses cannot take advantage of these hardworking people. There are millions of undocumented immigrants currently in the United States (Welch 1), many of which are here to work. It has been determined that it would be expensive and impossible to deport them all back to their home countries. Therefore, a smart solution would be to grant amnesty to the illegal immigrants already here. Amnesty would allow them to be pardoned for their criminal offense of being illegal in this country. Since they have already spent time working in the country, doing what they would be doing if they have legal residence in America, amnesty would make it so that they would not be in trouble for being illegally in the United States. The reason that these illegal immigrants are here is to take on the jobs and lifestyles of legal immigrants and native citizens (Welch 1). It would only make sense to allow amnesty for those that are already here, as long as they have proven to be hard workers that are serious about their citizenship. This can be proven based on how they have worked while living here and by obtaining testimony from their employers. Unfortunately, not all illegal immigrants are here for a better life, and so this process of amnesty must be done carefully to avoid granting pardon to someone who has caused trouble for this country. Amnesty should only be given to those that have proven to be hard workers and have not gotten into criminal trouble while in America. Some illegal immigrants are only in America to take advantage of rights and privileges that are only granted to citizens, and these are the people that should not be granted amnesty. The illegal immigrants that have shown that they can work and act like Americans should not be punished for their attempts. Similar t o granting amnesty to the illegal immigrants who are working hard, illegal immigrants that are not working in this country or have gotten in trouble with the law should be deported. This will drastically decrease the amount of illegal immigrants that do need to be deported, making it easier and cheaper on American citizens, while presenting more opportunities to the undocumented citizens that truly want to be a part of this country. Deportation should be used for illegal immigrants who want the benefits of being in America without wanting to be American or without following the rules. However, this should not get in the way of illegal immigrants who really want to belong to this country. Also, after the eligible illegal immigrants have been granted amnesty, they need to be provided with ways to make it easier to obtain their American citizenship since that is why they are in the country to begin with - to belong. Many immigrants become discouraged at the thought of how long the lega lization process can take, which can take anywhere from five years to ten years, and possibly longer (Anderson 18). This discouragement is often what causes immigrants to enter the United States illegally. They want the benefits of being a citizen and they want to show that they can work even harder than American citizen

Roger Miller passion for music Essay Example | Topics and Well Written Essays - 1000 words

Roger Miller passion for music - Essay Example Roger Miller is a well known musician, guitarist, fiddler, drummer, composer and TV star. He did not live with his parents as a child, because his father died at the age of 26, of spiral meningitis. Roger at that time, was only a year old and since his mother was in her early 20s and was not in a position to provide for her three sons, she sent each son to live with each of her three brothers. Roger was sent off to live with his Uncle Elmer and Aunt Armelia at a farm in Oklahoma. This was the birthplace of his creativity and musical talent. Roger’s creativity was the root of his musical talent, but the development of his creativity was the direct result of the loneliness he experienced while living on his uncle’s farm in Oklahoma. His loneliness led him into a different world, a world of fantasy where dreams became his only source of escape from the drudgery of his daily life (www.rogermiller.com). In fact, while speaking about his early childhood days, said: â€Å"A l ot of people who grew up on a farm will know why I said, O Lord give me a guitar and let me get out of here and make something of the world.†

Jet Blue Case Study Essay Example for Free

Jet Blue Case Study Essay This essay will examine in detail the human resource strategies, policies, and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies, which up to that time had never been implemented by any other startup airline organization. Along with the strategies, policies, and practices, there were ï ¬ ve core values that were also established. These values provided an overarching vision for JetBlue Airways in order to direct all organization activities whether internal or external. The five core values were safety, caring, integrity, fun, and passion, which from JetBlue Airway’s management viewpoint was that if employees were happy then that would lead to greater successful recruitment and greater employee retention rates, which would potentially reduce or eliminate the likelihood of a union organization attempting to unionize the company. Three National Equal Employment Opportunity Laws JetBlue Airways hiring practices were compliant with the equal employment opportunity laws, which included the following: †¢ Title VII of the Civil Rights Act of 1964 Title VII , which prohibits employment discrimination based on race , color , religion , sex , or national origin †¢ Title VI of the Civil Rights Act of 1964 Title VI, which prohibits against exclusion from participation in, denial of benefits of, and discrimination under federally assisted programs on ground of race, color or national origin. †¢ Equal Pay Act of 1963, which protects men and women who perform to a large extent equal work in the same establishment from sex-based wage discrimination. (The U.S. Equal Employment Opportunity Commission, 2009) The hiring practices that were established by Ms. Rhoades were based upon five values, which were safety, fun, caring, integrity, and passion. These values were the cornerstone of JetBlue Airways hiring philosophy. With that being said, JetBlue Airway’s new employment model from the time the organization was formed was to focus on selecting particular employees that would best fit into the company’s core values as opposed to focusing on the employee’s skills and experience. This innovative approach could create a work environment that would promote a higher level of satisfaction amongst the employee’s and staff, but would also create a working environment that would be more uniform, which would mean that all employees would have similar work characteristics and behaviors. However, this process of hiring requires a greater subjectivity. By Jetblue Airways own admission, they used â€Å"a targeted selection process to identify employees who were most likely to ï ¬ t.† In addition, JetBlue provided customized employment packages intended to â€Å"ensure overall equity in treatment† (The case study of JetBlue Airways Starting from Scratch, 2001). For example, when JetBlue Airways offered an employment package for ï ¬â€šight attendants, there was a preference toward college students. This preference in hiring college students was apparent because JetBlue Airways offered more in the way of ï ¬ nancial compensation and lower indirect beneï ¬ ts. In addition, JetBlue Airways also offered a variety of unique and innovative pay and compensation packages for their pilots, ramp workers, and ticket agents, which were tailored around the employee’s needs rather than the needs of the organization. JetBlue Airways Internal Recruitment Method The main focus of an internal recruitment process within an organization is to fill vacant positions that become open over time and or to promote an employee in lieu of seeking a candidate outside of the organization, which saves the organization from paying the training costs associated with the training of new employees. However, JetBlue Airways internal recruitment method was to recruit known veterans of the industry from competing airlines. For example, David Neelman CEO of JetBlue Airlines originally worked for Southwest Airlines as their executive vice president, so Mr. Neelman developed working relationships with many within Southwest Airlines and subsequently recruited those same people to JetBlue Airways as his management team such as Ann Rhoades. JetBlue Airways External Recruitment Method External recruitment by an organization can be through a variety of mediums such as advertisements, recruitment agencies, and personal recommendations. The advantage of external recruitment for an organization is that it can create a larger pool of applicants from which the organization can choose the best candidate from. JetBlue Airways followed the traditional route of advertising in a newspaper. The advertisement for reservation agents was placed in a Salt Lake City newspaper, which resulted in a waiting list of twenty five hundred applicants. The outcome of JetBlue Airways recruitment process both internal and external was very successful, which was attributed to Ann Rhoades experience in human resources. Furthermore, the strategies used by JetBlue to attract employees created a very robust and experienced management team and as aforementioned a waiting list of twenty five hundred applicants. Personnel Selection Many organizations utilize a standard interview selection process which consists of a pre-established interview questions in order to measure the applicant’s skills and qualifications. However, JetBlue Airways conducted an interview process for their mechanics and pilots that was very unique. The process of interviewing the pilots was based upon JetBlue Airways five values that were translated into specific undesirable and desirable behavioral situations. Interview questions were then posed in respect to the pilot’s past behavior and how that particular behavior correlated into his or her decision making process, which was very unique considering a pilot must make snap decisions every day within a very chaotic environment. Furthermore, multiple interviewers were used in the interview process; the reasoning for the multiple interviewers was that if a pilot were to be selected for hire then all interviewers must reach a consensus rather than an average. The interview process for the mechanics was very similar to that of the pilots, but slightly different in that the mechanics were interviewed with one of the five JetBlue Airway values as the focal point of the interview. The one value was integrity, which a logical approach considering the safety of passengers and the mechanical reliability of an airplane is dependent the mechanic to do what is ethical. Performance Appraisal System The concept of performance appraisals have been around for over sixty years and it is a method by which a supervisor evaluates the job performance of a subordinate in a formal structured environment. This review takes the form of a periodic interview either semi annual or annual basis in which the work performance of the subordinate is examined and discussed. Weaknesses and strengths in performance are identified and the supervisor outlines opportunities for the subordinate to improve in those identified areas. The three factors that influence a performance appraisal system include the following: †¢ The appraisal should be based on standard †¢ Employee should have input into development of the standard †¢ Appraiser should be someone who has observed employee’s work 360-Degree Feedback Evaluation 360 degree feedback is an employee development feedback mechanism that is derived from employees within the company. This includes managers, coworkers, and ancillary staff, which is considered to be internal within the organization. In contrast, external feedback is derived from the customers and suppliers. It also known as multi-rater feedback system because it is concluded from several groups within and outside the company. The main reason for using the 360 degree feedback is to ascertain how you are thought of. In addition, to make the results more objective rather than subject; there is a neutral party that is involved. Lastly, 360 degree feedback provides the best insight into employee performance than any other appraisal method. The three advantages of using the 360 degree feedback include the following: 1. As the procedure of carry out the 360-degree appraisal need to have a lot of people to do the evaluation for the staff, it may include the staff in the company, from the top (manager) to the bottom (colleagues), even some external sources such as the customers. If it is conducted well, this can give the employee a more comprehensive and accurate view for the evaluation and also it is good for the staff’s self-development. It is more comprehensive than other appraisal methods since they may only need the manager to do the evaluation. 2. It increases the credibility of the appraisal result. Since the 360-degree appraisal methods need a lot of people to finish it, as mentioned before it may include of the manager also other staff, it can reduce the unfair of the result. It is because it contain everyone’s point of view, not only the manager or any single staff, then they cannot give some comments that show the evaluated employee is very good or not, then help the staff easily get to promote to higher position or make the staff lose the job. It can show that this appraisal can help to increase the credibility of the appraisal result. 3. The feedback from the peers can help to enhance the staff’s self-development. Not every appraisal methods will also include the feedback from the peers, that may only judge by the manager, so it is not easily show the real performance of the staff since the manager may not observe the performance of the staff in every single minutes and they may only have a blurred impression of the staff. (â€Å"Team P The advantages and disadvantages of 360-degree appraisal in the hospitality industry†, 2007) JetBlue Airways utilized the 360-degree appraisal as a means to measure the needed training and development of its employees. In addition, 360-degree appraisal was also utilized as means of ensuring that employees were adhering to JetBlue Airways values. The dimensions that were rated in the appraisal process reflected the five values. Factors Determining Employee Compensation Employee compensation must be fair and equitable to the employee and must be tied directly to the employee job evaluation, but there are two important factors that can skew the rating, which in turn will reduce the compensation for the employee. The two factors are job subjectivity and rapidity with wich the job fundamentally changes, which can create an innaccurate and unreliable evaluation. The following are four factors that are essential in determining financial compensation for an employee: †¢ Skill/Know How †¢ Effort †¢ Responsibility †¢ Working Conditions Discretionary Employee Benefits Many organizations offer discretionary benefits to their employees. However, there are the smaller organizations that are unable to offer discretionary benefits because of the inability to afford them, so in lieu of benefits they offer a higher starting salary or may provide compensation in other ways such as more days off per year or bonuses. Furthermore, discretionary benefits are reduced for part time employees. The three most common discretionary benefits that an organization offers to their employees are health insurance, paid time off, and retirement plan. JetBlue Airways offered medical benefits, personal time off rather than the traditional holiday and 401 K, which was the retirement plan. These benefits were provided to their full and part time employees. Conclusion In Summary, JetBlue Airways is an organization that prides itself on taking care of their customers, but they also go to great lengths to ensure that their employees are also taken care of by offering them the highest pay in the industry and other tailored benefits, which translates into a happy employee. Would you like to work for JetBlue Airways? References: http://www.eeoc.gov/facts/qanda.html Gittel, J. H., O’Reilly, C (2001). JetBlue Airways Starting from Scratch. Boston: Harvard Business School Publishing. Pp. 1-14 (78-91). http://project.shtm.polyu.edu.hk/wiki/index.php/Team_P_-_The_advantages_and_disadvantages_of_360-degree_appraisal_in_the_hospitality_industry

Analysis of McDonalds’ Expansion Strategy

Analysis of McDonalds’ Expansion Strategy Introduction: McDonalds is one of the most giant burger brands in the global fast food chain which is presented in nearly 120 countries (Keegan and Green, 2013). However, McDonald still has to challenge with a number of problems arisen in not only home market but also global market (CBS Chicago, 2014). Based on its report of final quarter last year, there was a huge number of its customers purchasing McDonalds’ products has been decreased. Especially in the U.S market in 2013, the company has lost more than 1.6 percent of its customers compared to the same moment with previous years (CBS Chicago, 2014). Question 1: McDonalds has lost its customer attraction in home market, however, its reputation is still popular in emerging markets due to the lack of trust on their local brands (Doctoroff, 2014). Understanding this opportunity, McDonald has made a decision of expanding its business to the global market (Rudarakanchana, 2013). Though McDonalds segmented its business in a number of parts, the quality of its products and services has been claimed that: â€Å"McDonald’s was built on a strong foundation of a core menu that we took around the world but we need to make sure we are more locally relevant,† (Grant, 2006). In particular, the quality of its products will be locally delivered that is different with other regions by applying ‘polycentric orientation’ which related to ‘localized approach’ (Keegan and Green, 2013). This answer will use four main aspects of marketing mix to analyse how McDonalds run its business locally in its segmentations. Product: When McDonalds entered the India market, it coped with the problems of beefs products in there because the most Indian people follow the Hinduism avoid using meat from beef or cow (Rowley, 2012). Hence, McAloo Tikki which is a beef-free burger has been provided in the India market and quickly became the most favourite products in India McDonalds (Hickman, 2013). In addition, in the France, McDonalds has also produced the McCamembert for the local market which using the Camembert cheese the popular cheese brand in France (Tepper, 2013). Moreover, McArabia burger product, which uses chicken sandwiched between a long bread, has been presented in the Middle East market (Hickman, 2013). Place: McDonalds’ expansion strategy has been executed with a huge number of nearly 40 thousands stores in over 110 countries (McDonalds, 2014). Taking advantages from this succeed and its experience in home market, the corporation planned to keep increasing the number of over 400 drive-thru stores to compete with other rivals in global market (Vignali, 2001). For example, McDonalds in the UK has opened its stores in diversified places but still focused on high traffic locations such as in shopping malls, near entertainment areas or at airports and train stations (McDonalds, 2014). It happened as the same as in India McDonalds where has more than 200 restaurants in the final quarter of 2010. McDonalds established also nearly 2000 outlets in China and approximately 1000 restaurants in France (Keegan and Green, 2013). Price: The price for a McDonalds’ burger, in particular the Big Mac, was created based on the average wages of customers in the market. The higher minimum wages is, the higher price of a Big Mac will be charged (The Economist, 2014). The Figure 1 will present the differences of prices of Big Mac that McDonalds charges in some popular markets. The income rank of India has been considered as a lower in the middle class with the minimum wage from USD 5 to USD 6 per day (Office of Labour Department, 2014). Hence, the price of USD 1.54 for a Big Mac of McDonalds is much cheaper compared to the price in the UK market with the price for a Big Mac burger is charged USD 4.63, approximately equal price in the US home market. Promotion: Firstly, understanding the habits of watching commercial on television in China, McDonalds in China plans to attract its customers through print media (Vignali, 2008). In addition, ‘Green’ promotion has been executed in India with the claim of no beef products delivered (Keegan and Green, 2013). Secondly, sponsorship activities have been implemented in a number of sports. For example, in the USA, McDonalds maintains close relationship with the most favourite basketball league NBA to attract the awareness of its audience on McDonalds’ brand (Vignali, 2008). Brand name of the McDonalds was also changed in order to be suitable to the market. For example, in Australia, Macca’s was known as McDonalds in there (The Telegraph, 2013). Thirdly, sales promotion has been also delivered to McDonalds’ customers. For example, â€Å"Another burger each weekend† promotion was conducted in Czech market which provided different tastes of burgers (Keegan and Gre en, 2013, pp. 55) Question 2: For a giant service-orientated corporation as McDonalds, there will exist a number of arisen problems related to environmental aspects that influence the internationalisation of its brand. This paper will analyse these impacts by using the PEST framework which will be briefly presented in Figure 2. Factors Opportunities Threats Political Conflicts between national government and Beijing’s government in terms of McDonalds promotion plan Legislators and critics discouragements in terms of McDonalds’ impacts on French food culture Economic China is one of the rapidest-developing market Currency instability Social Indian customers are interested in McDonalds Indian prevents using beefs products French complains about World Cup sponsorship of McDonalds Technological Designing outlets by using more glass window and air cooling systems in India Applying electronic devices to provide better services Creating Order Application Political factor: In order to conduct a huge investment on promotion strategy in China, McDonalds has spent more than USD 1 billion on building a big shopping mall in the middle of Beijing where is considered as a crowded area. However, though having agreements from Beijing government, this project of McDonalds was still postponed by the nation government of China (Keegan and Green, 2013). In France, concerning the negative impacts of McDonalds into traditional lifestyle of French people, there was a lot of legislators and critics has been in disagreements with continuing to allow McDonalds’ outlets to be established more (Keegan and Green, 2013). Economic factor: Due to the hundred time of development in terms of meal industry in India, McDonalds has considered this statistic as one of potential changes to expand its business in this market. Hence, the company opened a number of outlets mainly in areas where have high customer traffic (McDonalds, 2014). Since McDonalds has realized the potential of fast food industry in China, it has planned to enter this market and achieved considerable outcomes in terms of profits and customer attentions. Hence, China was considered by McDonalds as the rapidest-developing market that stimulates the company to keep expanding in there (Keegan and Green, 2013). However, currency instability was also recognized as one of serious threats for McDonalds in terms of economical factor. Due to its main proportion of profits generated from external American market, there may cause a significant threats to McDonalds’ profit if exchange rates are not constant. For example, in 2012, nearly 0.5 percent of company’s revenue has been decreased because of this issue of exchange rates (Gasparro, 2012). Social factor: The customer expectation for the fast food industry was increased strongly in India when McDonalds entered this market in 1996. After a number of being presented here, the amount of money for purchasing fast food products has been increased strongly and will be expected to be increased up to 1.5 time in 2016 compared to the statistic in 2013 (Nayak, 2013). However, there still has a number of considerations towards this factors. For example, most Indian people follow the Hinduism which indicated that beefs and products from beefs will not able to be used in there. Therefore, McDonalds has had to design a different menu for its customers in this market (Hickman, 2013). In addition, the presence of its brand in World Cup 1998 in France was received a lot of criticisms in terms of health issues from French people. Technological factor: Understanding the fast innovation of technology that affects considerably towards business strategy, McDonalds has spent much efforts on planning to apply high-technological devices in delivering its services (Patton, 2013). In order to make its customer comfortable and be relax when using McDonalds’ services, iPod and television were provided to customers to use. In addition, in India, glass window and air cooling systems have been used to help McDonalds’ outlets in this market satisfy Indian customers (Keegan and Green, 2013). Question 3: Assuming that McDonalds has decided to expand its business into Vietnam fast food market, the following step is very essential for the corporation to start planning a strategy to deliver its products in this market. This part will use the international market entry strategy which will be outlined in Figure 3 to provide recommendations for McDonalds. Indirect exporting: This decision of market entry was considered as the safest way for the McDonalds. When this type of strategy is chosen, the company will not participate to export its product oversea and it also not participate in marketing strategy in the target market (Lambin, Chumpitaz and Schuiling, 2007). For example, McDonalds may trade its products with a local company and allow to sell these products into Vietnam market. Hence, this local company will take responsibility for the sales of these products. However, with the weak connections between McDonalds and its products, the company may be unsuccessful to attract the huge awareness from target customers (Lambin, Chumpitaz and Schuiling, 2007). Direct exporting: In contrast with the indirect exporting decision, with the direct exporting strategy, McDonalds will straight participate to export its products to a Vietnamese company to sell it in this market. The advantage of this action is that the company can ensure its marketing strategy in the targeted market (Lymbersky, 2008). Hence, though McDonalds has to spend a lot of efforts on justifying the market before making decision, it will have more power on managing its sales and marketing activities in the foreign market (Lymbersky, 2008). Direct investment: The popular activity related to this direct investment strategy is to collaborate with a local company in the target market, particularly Vietnam market, in order to create a joint venture form. The advantage of this activity is that McDonalds is not the only one who has to suffer risks from entering new markets, especially in terms of profits. It also has a chance to acquire more information of the market from its partner. However, managerial issues can be arisen when working with the local company due to the dissimilarity between two cultures (Keegan and Green, 2013). Indirect investment: Related to this type of strategy, licensing and franchising are considered as two popular methods which are used to plan to enter a new market (Keegan and Green, 2013). Licensing. Similar to direct investment decision, licensing will be used for the long-term purpose which provides less risks to the company, in this case is McDonalds. The local company in the targeted market will be empowered to use the reputation of McDonalds to distribute products in its market (Lymbersky, 2008). Because of using image of popular products, it will create an opportunity for the local distributor to attract a huge number of customers for these products that related to increase sales revenue (Lambin, Chumpitaz and Schuiling, 2007). Hence, McDonalds in this case may take profit benefits from this method. However, it is also considered as a risk for McDonalds due to the lack of power on controlling the delivered marketing strategy of the distributors into the market (Lambin, Chumpitaz and Schuiling, 2007). Franchising. Franchising plays as one of recommendations for investing indirectly to enter the new market. This method is the agreement between the franchiser, in this case is McDonalds, and the franchisee who will be empowered by McDonalds to sell its products in the targeted market (Jobber and Fahy, 2009). Though it seems to be similar to licensing, there is a difference that the franchise will run its business as the same as the business in the host country (Keegan and Green, 2013). For example, there will be an outlet of McDonalds in Vietnam which has the same design of outlets and deliver the same services with McDonalds in the US. This type of market entry strategy has been also used by McDonalds in overall markets that it entered (McDonalds, 2014). The main advantage of this decision is that McDonalds, who plays as the franchiser role, can apply its global marketing strategy to its outlet in Vietnam. Moreover, it is easy for McDonalds for controlling the quality of delivered p roducts, the quality of recruited staffs in the Vietnamese outlet to ensure the similarity between its outlets in home market and in Vietnam. Hence, it could be seen that Vietnamese customers can have a chance to experience the products and services as the same as it is delivered in the U.S (Lymbersky, 2008). Taking advantages from the success in terms of franchising strategy in the world market and the popularity of its reputation, it could be recommended that franchising should be adapted in the Vietnamese market. Question 4: Based on the global expansion strategy of McDonalds, ‘Plan to Win’ was designed in order to create a standard marketing plan which will be adapted in any market in general (McDonalds, 2014). However, for a particular market as Vietnam fast food market, there still has to concern in a number of factors initiatively that influence the strategy of marketing to create competitive advantage. Porter’s five forces model (Porter, 2008) will be used to explain in detail. Threat of New Entrants. With the positive GDP growth of the economy started from 2004, Vietnam was reported as one of the fastest and the most stable economy in Asia. In addition, in 2007, Vietnam has been conceded as one of official members of WTO and the government of this country has renovated its laws and regulations which provided open opportunities for multinational companies like McDonalds to enter Vietnamese market. (KPMG, 2012). Threat of Power of Suppliers. Though there is a lot of potential local suppliers for food ingredients and equipment for fast food services, only few current foreign brands in Vietnam accepted to participate with them due to disagreements (Vietnamnet Bridge, 2014). Hence, there has a chance for McDonalds to find its suppliers in the local market to reduce the cost from importing oversea if the company find solutions for this issue. Threat of Power of Buyers. Due to the increase of young population and the high proportion of middle income customers in Vietnam, the demand for reputable brands, particularly in fast food restaurants, has been raise rapidly (Azzaro, 2012). Hence, it partly reduces pressures for McDonalds entering the new Vietnam fast food market. Threat of Substitute Products. In case of charging the price of McDonalds’ products as similar as them in some Asian market, McDonalds may have to suffer the loss of customers to substitute products. For example, steam sticky rice, pho or noodles are popular traditional fast food in Vietnam which can be considered as substitute products for burgers of McDonalds (Vietnamnet Bridge, 2014). Threat of Competitors. McDonalds could be considered as a late fast food giant in Vietnamese fast food market because there was a number of giants, for example, KFC, Lotteria, Starbucks, Subway or Burger King have earlier entered the market than McDonalds (Vu, 2014). Understanding these five forces can help McDonalds to create its own competitive advantage over its current rivals in Vietnam fast food industry. Presented as a late competitor in this market, in order to compete with its competitors, it could be recommended that spending significant efforts on executing its marketing plan is very important though â€Å"Plan to Win† global strategies has been provided with clear marketing mix. As the same as obtaining qualitative and quantitative results by creating an effective marketing plan, there are three marketing executing tools which are popular to be applied to implement its plans (Pride and Ferrell, 2008). Customer Relationship Management. Though researching on customer’s needs before entering the market is necessary, maintaining the relationship between McDonalds and its customers is also important. (Pride and Ferrell, 2008). Hence, McDonalds should collect information or feedbacks of customers who used its products and classify this data to enhance the better services to the customers. Since potential customers are satisfied, it is less challenge for the company to create marketing plans to maintain the relationship with its customers in long term (Pride and Ferrell, 2008). Internal Marketing. Customers are not only known as people who use products or services but also known as the human resources who directly participate in delivering products and services of a company. This is considered as internal customers (Saxena, 2009). Therefore, the company should assign clear job tasks and suitable reward systems for employees that fulfil their expectations to help them commit to contribute to the success of the company (Pride and Ferrell, 2008). Total Quality Management. Due to the low-priced products strategy, McDonalds has to spend a considerable effort to effectively control the quality of its products and services. It is not only related to ensure the customer relationship maintenance but also its suppliers’ relationships in order to increase its market shares and reduce the costs of production (McDonalds, 2014). Therefore, the company can satisfy its customers by delivering cheaper products but still ensuring its high quality. Conclusion: This paper has attempted to analyse McDonalds’ expansion strategy and provided justification and executing plain for entering Vietnam fast food market. With the positive researched information of fast food market in Vietnam, it could be believed that McDonalds will be successful to attract the customers and compete other rivals to become market leader in there. However, adjustments for this marketing plan will be required due to the change of environmental factors in the market.

In Response To Those Winter Sundays Essay -- essays research papers

In Response to "Those Winter Sundays" Being a child, is one of the hardest stages of ones life. They go through doing all the wrongs in order to do the right, and they socially develop into a mature and sensible human being. During this stage of a young child's life, the roles of parenting are absolutely crucial. In the poem "Those Winter Sundays" by Robert Hayden, I get a sense that the narrator does not have a special bond with his father, and that there is a sense of fear. I feel that in order to grow up and be a morally strong and stable person, you need a well-built relationship with at least one of you parents, if not both. Growing up in a very suburban town taught me many things about being a boy and even further into my life as a young man. I spent most of my childhood days running through the woods, fishing in our pond, or helping my father with some project that he had around the house. I used to always come back to him with everything for help. He would be doing something in the garage, and I would catch a fish that had swallowed the hook. I would run up to the house, break his concentration, and he would come help me. He always did that, and never seemed to mind it was like it was his job to love me and teach me how to be a good person. In the poem, I get a sense that there is no bond, like my father and I have which leads to confusion in the narrator's life. For instance, in line eight when he says "I would slowly rise and dress, feari...

Little Green Men Or Just Little Microscopic Organisms? :: essays research papers fc

Little Green Men or Just Little Microscopic Organisms? The question of life on Mars is a puzzle that has plagued many minds throughout the world. Life on Mars, though, is a reality. When you think of Martians, you think of little green men who are planning to invade Earth and destroy all human life, right? Well, some do and some do not. Though believing that there are little green men on Mars is just a fantasy, or is it? The kind of life that may have lived there is the kind you would never consider of giving the name "Martian" to. They are small organisms such as microbes or bacteria. Proof of this was found in a meteorite containing the fossils of the microscopic organisms intact. Two highly regarded chemistry professors from Stanford, Claude Maechling and Richard Zare, dissected three meteorites that were about 2 to 8 millimeters long and found trace elements of a big mumbo jumbo word— polycyclic aromatic hydrocarbons. That pretty much means that there once was a warmer climate and maybe even lakes or oceans. Life on Mars is now a real idea. The climate of Mars about 3.8 billion years ago was much similar to the young Earth. Microbes and bacteria probably sprouted everywhere in the warm and wet climate. Although now we only see a cold red planet, which was probably due to a collision of an astroid that would have set back the evolution process of Mars, causing it to be a harsh planet. A Viking spacecraft which landed on Mars in 1976 found that the planet was bathed in ultraviolet radiation, "intense enough so it would probably fry any microbe we know on this planet,"says Jack Farmer, an Ames researcher who calls himself an "exopaleontologist"—a searcher for fossils on other worlds. The redness of Mars is due to the chemical assault known as oxidation, which turns iron compounds into rust, and it would surely kill anything that sticks its head up. "So why do you still believe that there is life on Mars?" you say. Life on Mars is not located on the ultraviolet radiation oxidized surface. The microbes are found below it, probably located in the boiling hot springs, or in frozen time capsules. Life here on Earth are located in some strange places so why wouldn't the Martian microbes be found in strange places if they were trying to survive? Scientists have found bacteria here on Earth that were living inside rocks where they got all of their nourishment from the rocks and from some water. Martians probably do the same thing.

Anne Sexton’s Cinderella: An Analysis Essay

We’ve always read or been read fairy tales once in our lives, and how do they always end? Yes, happily ever after. In Anne Sexton’s â€Å"Cinderella†, she shakes up the traditional fairy tale, by adding her own tale. She uses sarcasm to finish the tale, causing the reader’s expectation of a happy ending and a traditional fairy tale to disappear. In doing so, she depicts the difference between the fairy tale and reality world. With Sexton’s harsh words of reality, she breaks the dreams of the readers seeking a traditional fairy tale. The use of Sexton’s sarcastic tone foreshadows what is to come in the poem. The line â€Å"That story† (Line 5), which is repeated numerous times throughout the poem, makes the readers think of the original Cinderella fairytale. Perhaps along with this, by stating â€Å"That story† throughout the poem, she is trying to remind us how every fairy tale is the same. It always goes something like this: poor girl meets prince†¦and POOF! They live happily ever after! Now, when is life ever that easy? By adding her own anecdote, Sexton is depicting to the readers a more realistic fairy tale. Sexton uses irony through her sarcasm as well. Perhaps, it changes the reader’s views on the classical fairy tale. Cinderella is described as, â€Å"Cinderella was their maid. / She slept on the sooty hearth each night / and walked around looking like Al Jolson† (Line 30-32). Al Jolson who was a white man, who impersonated a black man, is compared to Cinderella. However, dressing up as a black man was Jolson’s choice, and being their maid dressed in grime was not Cinderella’s. Another example of ironic imagery in Sexton’s poem is actual my favorite lines in the poem. â€Å"The eldest went into a room to try the slipper on / but her big toe got in the way so she simply / sliced it off and put on the slipper. / The prince rode away with her until the white dove / told him to look at the blood pouring forth. / That is the way with amputations. / They don’t just heal up like a wish† (Lines 81-86). Perhaps Sexton is trying to show the readers how life never goes like a fairy tale. We do not get a fairy godmother to grant us our one simple wish. We must fight for everything that we want to have in our hands. With the use of her sarcasm,  Sexton, depicts to the reader how far the stepsister went to achieve her happily ever after ending. After reading this poem, the reader’s expectations may change through Sexton’s use of sarcasm. â€Å"Cinderella and the prince / lived, they say, happily ever after, / like two dolls in a museum case / never bothered by diapers or dust, / never arguing over the timing of an egg† (Line 100-104), from these lines, Sexton is in fact changing her fairy tale into a myth, making Cinderella and the prince just a portraits hung on the wall. By her use of sarcasm, Sexton is depicting for the readers how the fairy tale ending is in fact not reality. Just because Cinderella marries the prince does not necessary mean that they will live happily ever. If a person runs off and gets married, it never turns out quite like a fairy tale. Through Sexton’s poem, the reader can receive the message of the happily ever concept, for we begin to realize that life is just never that easy and never runs a long, smooth road. Sexton uses sarcasm as well as her own anecdotes to foreshadow the ending of the poem. On top of this, she always uses ironic imagery and also changes the reader’s view on the classic fairy tale ending. Through her own remake of â€Å"Cinderella†, Sexton successfully proves to us that fairy tales do not exist in reality. Sexton is sending out the message to have realistic dreams and not sit at home just waiting for a prince charming to pull up in the pumpkin carriage.

Food Intake 3 Days

During my three day food intake I discovered that I only consumed 88 grams of protein. In these three meals I spent almost 40 dollars and I was short almost 100 grams of protein required for my weight. Four slices of pizza, and two double cheeseburgers produced the most protein. Oatmeal, beer, and coffee only counted for less than 10 grams. All six items consumed over the 3 day stretch accounted for carbohydrates. The items ranged from 10g to 100g of carbs. The only item with enough lipids was the McDonald’s oatmeal. The rest of the meals were relatively low. I need to make better planning to include more lipids into my health plan. According to the recommendation of the DRI and compared to my intake of protein, carbs, and lipid I failed to meet 100% percent of the minimum standards. I was less than 50% DRI for most of the nutrients. In fact only one out of the 35 nutrients only surpassed or reached 50%. I personally think that I need to consume more meals with adequate healthy nutrients. I would need to add more vegetables, fruits, and oils to my diet so I can achieve my goals. My calorie DRI was almost 4,000 and I just consumed 18% or almost 700 calories. I almost did good with carbohydrates meeting my DRI, but with protein I was at 17%, and with fat total I was at 33%. I was surprised that the numbers were not even close to my expectations. I understand that during these three days I didn’t meet my required DRI because I changed my diet for this assignment. I tried to limit my food intake and changed from healthy food to fast food, but nonetheless during some days this is what I have consumed during some occasions. It demonstrated that I was not anywhere near be healthy. I will need to increase my protein intake achieve my gym goals. If I was to eat little protein the muscle mass would turn to stored fat and have low energy. If I was to lose weight and I would stop exercising my fat would come back to the same level as before. For example my protein intake should be 62 grams according to my weight, but I didn’t consume any. I am very displeased to say that my fiber intake was at 0% percent. I did not consume any fruit or vegetables. When I was ordering my fast food I could have add vegetables and fruit to my pizza, oatmeal, but I didn’t. During my average day I would eat plenty of fruits such as apples, bananas, and oranges to cover my six meals. I would also eat vegetables in salads or with main meals. My favorite vegetable is spinach which is a great source of fiber. I try to stay away from fibers such as breads and such. According to the iprofile eating bananas and apples also produce great amounts of fibers which cover me in the fiber intake. Insufficient or excessive amounts of proteins, carbohydrates, fats, or fiber contribute a lot my health and illnesses. To induce rapid weight loss the easiest way to do it is to eliminate carbohydrates for many people who are in a diet. Without carbohydrates people will be more moody because it loses serotonin. If I was to drink fruit juice instead of whole fruits I would lose all of the fiber. For example to produce 8oz of apple juice I would need 3-4 apples producing about 15grams of fiber, but all the fiber is taken out when its mixed into juice. Any fruit juice that will replace soda pop or you retain the skin or pulp than is ok too. Consumers just need to be careful when they are shopping for fruit juice. Sometime is better to juice it at home because the sugar level will be lower and you will still maintain all the nutrients. The more I read about nutrition the more I get interested about maintain myself healthy be eating healthy and rigorous training. This iprofile has opened my eyes to understand the nutrients I’m lacking or I am over consuming

Media ethics Research Paper Example | Topics and Well Written Essays - 2500 words

Media ethics - Research Paper Example The media is important in information dissemination in the society. However, this would never be realized if some ethics are not observed. There are several areas where ethics is observed in the media sector. I am a journalist by profession hence I have a vast knowledge with regards to the ethical and legal implications in this career. As journalists, we act as the eye and the mind of the public. It is through our work that the public get to know the happenings in the nation and the world as a whole. We are the role models of several people, more so the teenagers, who tend to dress, act and behave the way we do. I must admit that journalism is one of the complex careers because everyone is watching, any slightest mistake or misconduct will go into record. This may make one lose his/her job or even arrested depending on the seriousness and nature of the misconduct. There are set of ethics and law that is meant to guide us while we interact with the public. The difference between law a nd ethics is that ethics is the good characters accepted by both man and God, but their violation has no legal consequences, while law is a set of regulations whose violation has some legal implications like an arrest or charges. ... This is mainly common in the political arena where a certain political leader may use his/her power to influence the news read to the public. Certain journalists may also decide to manipulate news content on the basis of personal interest. There is no specific law describing specific legal consequences to such act, but one may lose the public favor and lose his/her job. External stakeholders like advertising companies may cut their links with such media company. Social researchers indicate that major civil and international wars have been sparked by the manipulation of the actual facts. The public will have no time to evaluate the news but take it the way it is being read. Manipulating the news is like lying to the public which not only unethical but demoralizing. For instance, think of a situation a certain media house have used to announce hunger in a certain part of the country so that other citizens to rescue the situation, only to later realize that the hunger was faked so that some regional leaders could make personal gains. This would kill the trust between the public and the media company. The truth is another ethical issue in the journalism. The main aim of the media sector is keeping the public on the truthful side. A certain government may hide some issues from the public out of personal greed, but is the role of the media to reveal truth to the nation and the world as a whole. Media without truth is considered dead because it serves its purpose. The current constitutions of several democratic nations regard media as an independent entity and freedom of expression. This enables the media to report any situation the way it is. Language is another important ethical matter in the media sector. Ant media

Short Writing Essay Example | Topics and Well Written Essays - 250 words

Short Writing - Essay Example From her home to the store, Janie became self-governing and could do things without being controlled by her husband. Overall, she became happy. She felt joyous and released, although she continued to put on a mourning face for the public. Secondly, Joe’s death gave Janie the opportunity to reexamine her life and start to chase her dreams. After the funeral, she started to reexamine her feelings and her general perception towards life. She realized that the values Nanny had instilled in her of seeking wealth and security were wrong. Janie begun to understand that there are better things one should pursue in life in order to achieve maximum happiness. Finally, Joe’s death brought new hope in Jane’s life. While still together, the actions of Joe towards her were belittling and embarrassing. For instance, not only did Joe abuse her in public but also hit her. She hurt from the inside. However, after Joe’s death, Jane realized that there was still hop to achiev e happiness and live a fulfilling

Criminal justice Essay Example | Topics and Well Written Essays - 1500 words

Criminal justice - Essay Example These topics have been chosen as a function of their interconnected nature as well as the fact that it is this authors belief that each of these situations works to exponentially complicate and compound the primary issue that the US criminal justice system faces; namely overcrowding in its penitentiary system. The first issue that this analysis will consider relates to the issue that has evolved from what this author will deem â€Å"incarceration for profit†. Although few individuals in the United States are aware of this practice, the fact of the matter is that it has grown from an isolated incidence to a multi-million dollar a year industry. The central issue can be explained as a system whereby overburdened municipalities cannot immediately afford the massive expense that is called for in order to build a new penitentiary system. As a way to bridge this gap while making a substantial profit, private firms enter into the equation and offer the municipality a joint venture wh ich is oftentimes hard to resist. These firms offer to front the necessary capital to build the facility as well as staff it with private contracting security firms. The catch then comes as the municipality agrees to an extended lease of the facility. Although at face value this may seem an ingenious way for a private firm to work to alleviate the strains that a municipality may have with relation to prison overcrowding, it is however slightly more sinister than one would at first presume. Due to the fact that a private firm now has stake in the criminal justice system, a system that arguably the state and the state alone should have prevue over, the interests of rehabilitation and reform are placed as secondary to overall profit. Such a situation is counter to the very foundations of what the criminal justice system is supposed to provide to society. In this way, incarceration has become the primary focus of policy makers and local leaders whereas the needs of those incarcerated as well as the secondary objectives of rehabilitation and reform are all but forgotten in a drive to provide more â€Å"bed space† for existing and incoming offenders. This issue has been compounded by a host of policy decisions; some of these are beyond the scope of this individual analysis. However, two of the complicating factors will be discussed at greater length within this analysis. Likewise, the second challenge which faces the current criminal justice system is the result of the failed War on Drugs. The â€Å"war on drugs† began in 1971 as a mandate from President Richard M. Nixon. Rather than engage in a thesis length discussion as to the nature of drug usage and whether it is a victimless crime in society, this paper will focus on the obscenely high costs that are associated with the unsuccessful prosecution of this war on drugs. In 2010 alone, the United States federal government expended in excess of 15 billion USD to combat the drug problem in the United St ates.1 This figure expands when one considers the fact that taken on aggregate, state and local governments expended a further 25 billion dollars during the very same period. The expenditure alone however is only a portion of the problem. Drug related arrests account for in excess of 13% of all arrests that are made; more than any other crime with respect to

AS2 Evaluation Report Essay Example | Topics and Well Written Essays - 1750 words

AS2 Evaluation Report - Essay Example intervention of the mass media as a method of engaging the wider segment of the community to establish an idealistic perspective of prosperity and economic development. The report considers entertainment and education for the young people as style that not only educate and entertain the community but also a technique of enlightening the essentiality of positive attitude towards developmental projects. The report presents an extensive description of innovative approaches as models of participation and community engagement. On the same note, cultural activities and electronic technologies are viewed as a way of enhancing social marketing campaigns to boost economic performance of the community. The study has an objective of establishing requisite procedures for collecting and interpreting communicable information in a bid to support the priority setting for addressing the concern of marginalized groups in a society. Be that as it may, societal outreach and mobilization has always been considered as a number one priority for engaging the marginalized groups since the dawn of time. The community sensitization and mobilization comprises of diverse issues that involves meeting and trainings. In view of the previous studies and comments posed by profound scholars, community engagement through traditional authorities and cultural activities are perceived as a stepping stone towards defining the needs of the disadvantaged groups in the community. Mass media has been conceptualized as technique of engaging and enlightening a wider segment of the community on the essentiality of grasping developmental perspectives. In a strong sense, mass media basically targets the young people since they are believed to have what it takes to implement and put into practice the developmental agendas for facilitating economic performance of a community. The use of television, billboards and quite a number of mass media procedures is quite essential in enabling the majority of disadvantaged

Normal and Pathological mourning Essay Example | Topics and Well Written Essays - 8500 words

Normal and Pathological mourning - Essay Example The object thus is to evaluate the understanding of a model of mourning and object loss in the light of academic perspectives and to define a demarcation between normal and pathological mourning. Finally in the light of case studies and examples drawn from academic literature the Paper culminates with an attempt to formulate a diagnostic approach to facilitate better handling of mourning and grief which may turn depressive There are many ways in which we view the world and ourselves. We can go inward or go outward, forward or backward. Precisely defining the psychological processes which takes place in experiences and express it into certain behavior pattern has always been contentious and has occupied the minds of thinkers through out the ages, that is since the time people probably developed the faculty of introspection and analysis1. The obvious importance of knowing self, knowing the most innermost processes which goes on as we tackle everyday life lies in several assumptions about ourselves which without having a frame into which we can view ourselves will lead to a sort of a vicious intellectual cycle and places us in a paradoxical situation due to uncertainties, when unknowns overtake our attempt at articulation. And here lies the importance of the field of study opened by Freud and the array of thinkers and researchers which followed this path of probing for the very nature of our being including the innermost recesses of the mind, the unconscious. It is essential to abandon the overvaluation of the property of being conscious before it becomes possible to form any correct view of the origin of what is mental. In Lipps's words, the unconscious must be assumed to be the general basis of psychical life. The unconscious is the larger sphere, which includes within it the smaller sphere of the conscious. (Freud) To Freud, the influence of the unconscious is such that it shapes personality and behavior and understanding how the unconscious world has enormous significance as knowing the reality of the external world. This suggests that the internal psychical process which may be unarticulated is intimately related to processes which gather and process such sense data from the external world. To Freud every thing conscious "has an unconscious preliminary state," and the unconscious is "incompletely presented by the data of consciousness as is the external world by the communication of our sense organs ("The Interpretation of Dreams," 1900). We come then to a possible key principle in trying to understand the functionality of the unconscious as it may frame object loss and consequent psychological reaction to it which we may call the incompleteness principle. In such an observe phenomenon of mourning for example how was this complex of emotions could be triggered and brought to consciousness and how this "incompleteness" could lead to anxiety deep seated in the recess of the unconscious could enormously aid in facilitating awareness on the part of the mourner especially those which may have strong indication of